9 Advertising Ideas to Generate Non-QM Borrowers

In the ever-changing mortgage landscape, Non-QM loans are becoming increasingly vital for serving niche borrower markets. For mortgage loan officers and brokers, understanding and reaching Non-QM clients is essential. These borrowers often don’t qualify for traditional mortgages due to their unique financial situations, and they require specialized loan products. Whether it’s real estate investors using Debt Service Coverage Ratio (DSCR) loans, self-employed individuals qualifying through bank statements, or ITIN borrowers, there is a robust market ready to be tapped. This article explores nine creative and effective advertising ideas to generate Non-QM borrower leads.

Identify Your Audience: Who Are Non-QM Borrowers?

Before launching any advertising campaign, it’s crucial to understand who Non-QM borrowers are and why they need your services. Real estate investors, for instance, often seek DSCR loans because these loans assess the property’s cash flow rather than the borrower’s personal income. Self-employed clients may prefer loans qualified using two-month bank statements or Profit and Loss statements due to their complex income structures. Meanwhile, ITIN borrowers require flexible guidelines tailored to their unique needs. Identifying these segments enables you to tailor marketing messages that resonate, setting your campaign up for success.

Advertising Idea 1: Leverage Social Media Campaigns

Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for reaching Non-QM borrowers. By creating targeted campaigns, you can engage with audiences that show interest in real estate investment or self-employment. Use LinkedIn to connect with professionals who may need Non-QM loans, or utilize Facebook’s advanced targeting to reach real estate investors. The content should be engaging and informative. Consider short, snappy videos that explain DSCR loans or the benefits of using bank statements to qualify for a mortgage. Incorporate eye-catching visuals and call-to-action links to NQMF’s DSCR loan page for further information.

Additionally, share client success stories to build credibility. For example, create a post featuring a real estate investor who secured financing using NQM Funding’s DSCR loan. This storytelling approach not only informs but also inspires potential clients by demonstrating real-world applications of your loan products.

Advertising Idea 2: Educational Webinars and Live Q&A Sessions

Hosting webinars is a surefire way to establish authority in the Non-QM loan space. These virtual events can cover crucial topics, such as understanding the ins and outs of DSCR loans or navigating the mortgage process for self-employed individuals. A webinar on “How to Use Bank Statements for Loan Approval” could attract a significant number of self-employed borrowers. Additionally, a session focused on investment property strategies using DSCR loans could draw in real estate investors.

During these webinars, highlight key product benefits and share details about how NQM Funding simplifies the borrowing process. Allow ample time for Q&A, as live interaction boosts engagement and helps build relationships. Following each event, send a follow-up email to attendees with a recording and a link to NQM Funding’s Quick Quote tool, encouraging them to take the next step.

Advertising Idea 3: Invest in Search Engine Optimization (SEO)

Optimizing your website for search engines can drive organic traffic and attract Non-QM borrowers. Keywords like “DSCR loans for investors” and “Non-QM mortgage options” should be strategically integrated into your content. Blogging is another key component of SEO. Write informative articles that demystify Non-QM loan concepts. For instance, create content like “How to Qualify for a Mortgage Using Two-Month Bank Statements” or “Top Strategies for Real Estate Investors Using DSCR Loans.”

Ensure that your content answers common questions and includes long-tail keywords. FAQ sections that address specific scenarios, such as “How do ITIN borrowers qualify for a mortgage?” or “What is the minimum DSCR requirement?” can be particularly effective. Remember to incorporate links to essential pages, like NQMF’s Bank Statement loan page, to guide visitors through the loan application process.

Advertising Idea 4: Utilize Email Marketing Campaigns

Email marketing remains a highly effective way to nurture potential Non-QM borrowers. Begin by segmenting your list based on your target audiences. Send personalized content, such as newsletters with market updates, insights on investment properties, or tips for self-employed borrowers. Include engaging visuals and clear calls to action that lead back to your website.

For real estate investors, share a series on maximizing returns using DSCR loans. For self-employed clients, provide a checklist for getting approved with minimal hassle. Highlight features like fast approvals and flexible underwriting to make your offer more appealing. Keep your emails concise and impactful, with subject lines that grab attention, like “Unlock Investment Opportunities with DSCR Loans” or “Simplify Your Mortgage Approval with NQM Funding.”

Advertising Idea 5: Host In-Person Networking Events

In-person events, such as networking mixers or workshops, are excellent for connecting with potential Non-QM borrowers. Consider hosting an “Investment Property Financing 101” seminar in partnership with local real estate clubs. Such events position you as a thought leader in the mortgage industry while offering an opportunity for one-on-one interaction.

Create informative brochures and provide branded merchandise that highlights your Non-QM offerings. A handout detailing the benefits of DSCR loans or a guide for ITIN borrowers can be effective takeaways. If logistics permit, consider inviting guest speakers, such as experienced investors, to add value to your event.

Advertising Idea 6: Publish Success Stories and Case Studies

Success stories are a form of social proof that can persuade hesitant borrowers to take action. Create content that showcases how your Non-QM loans have helped clients achieve their goals. A case study on an investor who expanded their rental portfolio using a DSCR loan from NQM Funding is a compelling example. Structure these stories with a clear problem, the solution provided, and the successful outcome.

Distribute these stories on your website, in email campaigns, and across social media. They not only validate your expertise but also help prospects envision similar success for themselves. Include links to relevant pages, like NQMF’s DSCR loan information, to encourage inquiries.

Advertising Idea 7: Paid Advertising Campaigns (PPC)

Google Ads and social media advertising can yield immediate results if executed well. Target search terms like “investment property financing” or “Non-QM mortgage lender.” Highlight unique selling points in your ad copy, such as “Fast Approvals for Self-Employed Borrowers” or “Specialized Loans for Real Estate Investors.” Ensure your landing pages are optimized to convert traffic, providing detailed yet concise explanations of your loan products.

To re-engage visitors who didn’t convert, use remarketing ads. A well-timed ad reminding someone about the benefits of a DSCR loan can drive them back to your site. Experiment with different formats, from text-based ads to visual carousels on platforms like Instagram.

Advertising Idea 8: Collaborate with Real Estate Professionals

Building partnerships with real estate agents and property managers can significantly boost your visibility. Offer to co-host workshops or create co-branded marketing materials that highlight how Non-QM loans can help clients close deals. Collaborate on content, such as blog posts or educational videos.

Agents are often the first to know when a property investor needs financing, making them ideal referral partners. Make sure your partnership offerings include value-added content that agents can share with their networks. Include links to pages like the ITIN Guidelines if working with international or foreign national clients.

Advertising Idea 9: Build a YouTube Channel or Video Content Library

Video content is a growing trend that captures attention and boosts engagement. Create a series of videos that explain the different Non-QM loan options you offer. Videos like “How to Qualify for a DSCR Loan” or “The Benefits of Using Bank Statements for Mortgage Approval” can simplify complex topics for your audience.

Optimize your videos for YouTube SEO by including keywords in your titles, descriptions, and tags. Share your video content across your website and social channels to maximize reach. A strong call to action in each video, such as visiting the 2-Month Bank Statement page, can encourage viewers to explore further.

Conclusion

A well-rounded advertising strategy is essential for reaching and converting Non-QM borrowers. By leveraging a mix of social media, in-person events, SEO, and email marketing, you can effectively position yourself as a trusted provider of Non-QM loans. Be sure to understand the unique needs of each borrower segment and tailor your content to meet those needs. Explore NQM Funding’s resources and tools, such as the Quick Quote, to streamline the process and grow your client base. With the right approach, your advertising efforts can turn leads into loyal, long-term customers.